Wilder Made
A girly and fun playground for a honky tonk apparel and accessories brand.
Overview
Wilder Made is a western-inspired shop offering fun, custom designs with sass, created to bring out every cowgirl's inner wild child.
Moving from Etsy to a full-scale e-commerce operation, we developed a custom Shopify experience that captures their playful honky-tonk spirit while supporting serious business growth - complete with a game-changing hat designer tool and wholesale capabilities.
Web Design: Buel Creative Design Studio
Brand Design: Ash Ulmer Design
Services
Website Development
Inventory Migration
E-Commerce Optimization
Platforms
Shopify
Etsy
Website
Web Design and Development. A vibrant digital playground that brings Wilder Made's girly western aesthetic to life with custom interactive elements and seamless shopping experiences.
Details
Inspiration.
✷ Vintage western aesthetica - checkered floors, ripped paper textures, and rustic charm that would be web and mobile optimized
✷ Playful interactivity - verything should feel tactile and fun to explore
Custom Hat Designer. We customized an existing app and added extensive tweaks to create a real-time hat personalization tool. Customers can see their designs come to life instantly, boosting confidence and reducing returns.
Custom Border Effects. We coded intricate border styles including checkered patterns and ripped paper effects that make sections appear to "bleed" into each other, creating visual depth and that authentic western scrapbook feel.
E-commerce Migration. Handled the complete transition from Etsy to Shopify, including product data migration, SEO preservation, and wholesale functionality setup to support their business expansion.
Interactive Design Elements. Custom CSS animations bring the site to life - dice that shake, boots that kick, and hats that tip when you hover over them. These playful "stickers" are scattered throughout the site like fun easter eggs.
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