Amity Murray
A colorful destination for a clean beauty professional with “magic hands”.
Overview
Amity is a NYC-based holistic esthetician providing facials and skin care to clients and consulting services to some of the biggest clean skincare brands.
To showcase her personality, expertise, and make booking easier, we worked together to build a bright online brand and website that translates her IRL vibe into the digital world.
Services
Brand Identity
Website Design
Website Development
Content Strategy
Digital Marketing
Platforms
Squarespace
Substack
Website
Web Design and Development. A bold and bright website to match the personality of a holistic esthetician looking to stand out in a sea of beige.
Details
Inspiration.
✷ Orange, Amity’s favorite color and her current hair color.
✷ Playful, 90’s nostalgia and smiley faces.
✷ Loud and witchy vibes in constrast to the typical wellness industry look.
Brand Identity. A new logo keeps the smiles going and sets the tone for working with Amity.
Content Strategy. Sharing music with friends in curated, seasonal playlists from the spa and beyond.
Brand Identity. Updated elements like business cards and stickers help Amity keep new clients in the new booking appointments.
Content Strategy. A new way to speak to the people through a Substack platform and identity.
“I’m seriously beyond happy.
Working with Tara has been a dream, and she’s made all my wildest dreams come true.”
— Amity Murray, holistic esthetician
Recent Projects
Sarah Kahn Hair
Shopify Web Design + Development, Squarespace Migration
Allie Oops
Brand Identity, Squarespace Web Design + Development
Nette PR
Brand Identity, Sqaurespace Web Design + Development,
Wilder Made
Shopify Web Development, Etsy Migration